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  • Thursday, Aug 3rd
    8:45am - 9:45am EST
    Demystifying Data Warehouses, Data Lakes, and Data Lakehouses: What You Need to Know and How They Can Help You Become Better Data-Driven Marketers
    Location: Maryland 1-2
    Amanda Clayton (she/her/hers) – ROI Solutions
    Kelley Hecht – Amazon Web Services
    Jim Emlet – Integral
    Analytics, Data & Strategy
  • Thursday, Aug 3rd
    11:30am - 12:30pm EST
    The Fundraiser’s Achilles’ Heel: The Lack of Effective Revenue Attribution Reporting is Stunting Your Growth Trajectory!!
    Location: Maryland 1-2
    Roger Hiyama – Wiland
    Shiloh Stark – The Nature Conservancy
    Patrick Frame – Further
    Analytics, Data & Strategy
  • Thursday, Aug 3rd
    2:30pm - 3:30pm EST
    First-Party Data Experiences: Advance Your Digital Now
    Location: Maryland 1-2
    Lianne Raices – RKD Group
    Melody Conley – Susan G. Komen
    Analytics, Data & Strategy
  • Thursday, Aug 3rd
    4:00pm - 5:00pm EST
    Surprising Revelations from a Year of Audience Research
    Location: Maryland 1-2
    Laurin Gonzalez – M+R
    Stephanie Lauf (she/her/hers) – Planned Parenthood Federation of America
    Amirio Freeman – Feeding America
    Analytics, Data & Strategy
  • Friday, Aug 4th
    8:00am - 9:00am EST
    How to Leverage Neuroscience to Build More Impactful Fundraising Programs
    Location: Maryland 1-2
    Steve Agauas, Ph.D. – Moore Neuro-Fundraising® Lab
    Lori Gunnell – Moore
    Diane Clifford – Share Our Strength | No Kid Hungry
    Analytics, Data & Strategy
  • Friday, Aug 4th
    9:05am - 10:05am EST
    Leaders, This Is How We Get Started with Human-Centric AI
    Location: Maryland 1-2
    Meena Das (she/her/hers) – NamasteData
    Analytics, Data & Strategy
  • Friday, Aug 4th
    11:20am - 12:20pm EST
    Managing Trust: Ethical Generosity Development
    Location: Maryland 1-2
    Analytics, Data & Strategy