Best Practices in TM and What’s Next!

Friday, August 4, 2023

8:00am - 9:00am EST

Location: Chesapeake 7-8

Caroline Mendez

Vice President, Client Services
SD & A Teleservices

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Jennifer Minogue

Direct Monthly Donor Cultivation and Retention Membership
ASPCA® The American Society for the Prevention of Cruelty to Animals®

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Thanks to a resurgence through the pandemic, telemarketing has once again shown it’s a vital part of any multichannel program. In addition to boosting all other channels, it remains the most effective way to actively reach donors and connect with your supporters. Join this session to uncover the time-tested strategies that work for organizations with robust telemarketing programs as well as other ways the phone can be used outside of the traditional mass-marketing model.

Learning Objectives:

Set up a telemarketing program for success from a data, planning, and budgeting perspective
Craft and test messaging on the phones to support other channels
Employ the best uses for telemarketing and what you can expect as you grow and expand your telemarketing program