Your case for support (or case statement) is a hardworking messaging platform for your capital campaign. It must be credible, authentic, compelling, and inspiring—all at the same time. If you’re tasked with writing it, or reviewing it, where do you begin? In this session, we’ll dissect a case for support so that you understand its anatomy—what to include and what to leave out, and why.
Learning Objectives:
Know where to start and how to proceed if you’re asked to write a campaign case statement
Understand what to include (and what to leave out)
Balance all the information needed in your case statement