Language is powerful. As nonprofit marketers, fundraisers, and communications professionals, we use language every day to inform, educate, and persuade people to invest in our missions. But too often, the people who benefit the most from our work are not part of the writing process. This can lead to situations where even the most well-intentioned writers use language that is problematic or incorrect to describe the lived experiences of others.
You won’t want to miss this practical workshop, where we’ll share with you guiding principles on how to center the community you serve in your writing, with a focus on inclusion, diversity, equity, and accessibility (IDEA), alongside anti-racism. We will also discuss common challenges and brainstorm solutions for building effective and equitable language that you can use to center IDEA in your writing.
Learning Objectives:
Employ best practices for using/creating IDEA-centered language, and apply them to your work
Spot and avoid language that may be problematic, and discuss it with stakeholders
Solicit feedback from stakeholders and community members