From the COVID pandemic to raging natural disasters and ongoing humanitarian crises, nonprofits of all sizes and scopes have been asked to respond more than ever over the past few years. With this incredible need reaching virtually every corner of the nonprofit sector, it’s critical for organizations to continue to grow their supporter bases to support affected communities around the world.
How can your team cut through the noise and competition to find new supporters? In this session, you’ll hear how MissionWired and Make-A-Wish collaborated to do just that by building a full-scale program that’s driven record-breaking increases in both audience and revenue growth.
Join us for this session where we’ll show you how to zig where others are zagging, from implementing new creative and targeting strategies over tried-and-true platforms like paid social and search to investing in state-of-the-art predictive modeling that has consistently driven 100%+ return. Explore tapping into less-crowded acquisition opportunities—as well as, most importantly—acquiring supporters proven to drive long-lasting, high-lifetime value for months and years to come.
Learning Objectives:
Identify, then act on, a unique acquisition strategy for your organization’s unique needs
Understand how AI and data can work together to supercharge not only reactivation but also other high-value audience types like sustainers, mid-level donors, and more
Optimize targeting, user experiences, and user journeys to meet the needs of your diverse communities and authentically communicate your mission, even in the earliest touchpoints with new audience members