Director, Strategy and Member Experience Membership and Direct Response Services Smithsonian Institution
Direct mail data accuracy is more vital now than ever. But do you know how best to administer data hygiene and processing? Join us for this session to find out how a thorough, customized, and ongoing data hygiene and processing program can provide the clean and accurate data you need to:
• Improve mail deliverability • Get your mail delivered faster • Reduce your postage rates • Reduce mailing and printing costs • Improve your campaign and program performance
You’ll see real-life examples of data hygiene problems and successes, including a highly recommended process that yielded 5,000 new records for a recent nonprofit mailing.
If you need to learn about current data hygiene and data merge processes, strategies, and tools, and how to use them in your fundraising and marketing programs, then you need to attend this session.
Learning Objectives:
Explore the eight levels of data hygiene—what they mean and why they are essential for your campaigns
Employ the best strategies to keep your direct mail list updated as Americans continue to move at
unprecedented rates
Understand how acquisition data merge/purge works, including un-duplication processes and innovative
ways to optimize your prospect audience strategy