Data Hygiene and Data Processing: The Basics

Direct mail data accuracy is more vital now than ever. But do you know how best to administer data hygiene and
processing? Join us for this session to find out how a thorough, customized, and ongoing data hygiene and processing
program can provide the clean and accurate data you need to:

• Improve mail deliverability
• Get your mail delivered faster
• Reduce your postage rates
• Reduce mailing and printing costs
• Improve your campaign and program performance

You’ll see real-life examples of data hygiene problems and successes, including a highly recommended process that
yielded 5,000 new records for a recent nonprofit mailing.

If you need to learn about current data hygiene and data merge processes, strategies, and tools, and how to use them
in your fundraising and marketing programs, then you need to attend this session.