In this lively and interactive session, we’ll explore with you the ways the latest thinking in decision science and behavioral economics will change how you think about supporters and the ways they engage with your cause.
The session will draw on original customer work by =mc consulting, Bernard Ross’s new book on decision science, Change for Good, and the work of Nobel Prize winners Daniel Kahneman and Richard Thaler. You’ll see practical examples of how agencies are using decision science techniques adapted by =mc to improve their fundraising results—from UNICEF to Greenpeace and from Doctors without Borders to the US Olympics team.
You’ll discover what behavioral economics is and what it tells us about how we make decisions, why humans are predictably irrational and what this means for your fundraising, how to use psychology to persuade donors to give, how emotions and the subconscious impact decision-making, and much more.
Learning Objectives:
Integrate behavioral economics into digital behavior
Improve your communications with donors and their commitment by understanding how your supporters make decisions