Senior Director, Annual Giving Reading Is Fundamental (RIF)
With more people using cell phones than ever, texting has become a vital channel for direct response. In this session, you’ll hear from the Human Rights Campaign, which has been using the power of text—for over a decade—to connect with its supporters to create real change and raise money. You’ll learn best practices for getting started. Plus you’ll leave with ideas on how a broadcast text program can help you with local advocacy, national rapid response, get-out-the-vote efforts, and fundraising—so you too can leverage the power of text.
You’ll walk away with an understanding of how you can use the power of broadcast texting to support your organization’s mission and raise awareness and money.