Director, Development Community Health Network Foundation
Over the past two years (and certainly headed into the year ahead), industry trends are showing that donors are going deeper—not wider—with their generosity. Donors are selecting fewer causes to support but giving more generously to those that are creating deeper connections and delivering to the donor a meaningful experience. Personalization, smarter segmentation, and motivation-based messaging are key to that experience—but how can that be done at scale with a large audience? In this session, we’ll provide actionable recommendations and real-world examples of how you can create a multitiered experience for your mid-level audience that is higher touch and personalized, but scalable.
Learning Objectives:
Create the business rules and processes for defining the appropriate experience for supporters across the mid-level audience
Develop a framework to deliver meaningful touchpoints across all channels aligned to the target audiences
Retain and deepen your connection with your most loyal supporters during times of uncertainty