With the supply chain issues facing the industry throughout 2022, organizations were forced to make decisions on how to cut costs while having the least impact on the future of their programs. In this session, we’ll talk about what to do when faced with these decisions across channels so you can use the investment you have without having long-term negative impacts on your program.
We’ll also discuss how cutting entire programs and audiences, especially when it comes to acquisition, can do irreversible damage to your program. Together, we’ll review how and where to spend time looking “under the hood” at every angle of your programs to reveal potential inefficiencies that can be used for more worthy investments to advance your fundraising.
Learning Objectives:
Analyze current communication frequency and audience selection to make the best and smartest decisions on where to cut back or edit to maximize your investment with minimal impact on returns
Navigate through current budget restrictions and find new strategies and approaches to implement now for growth in the future
Communicate industry challenges to your leadership, convincing them that adjustments made today will impact the health of the file and revenue in the future