Marketing, US Advocacy, Campaigns Director Pathfinder International
Have you evaluated the content on your website lately? How much content is on your website? Does the content help your organization achieve its needs or fulfill your users’ needs?
Have you done a website content audit with Google Analytics data? Are you making decisions on what to keep, delete, and revise with pageview data (and maybe entrances, exits, and bounce rates)?
Join us for this session where we’ll show you how our inventory and audit process uses data from Google Analytics, Google Search Console, and SEMRush or Moz. You’ll explore the use of Python to do an advanced data analysis that will help you understand content quality as well as quantity (pageviews). And you’ll see how to use data analysis to create recommendations around what content to keep, delete, revise, and consolidate.
You’ll find the data we have to share with you persuasive, and it will encourage you to improve and prune content on your website.
Learning Objectives:
Why you should conduct a content audit
Recognize what metrics are important to include in a content audit (and how to get them)
Analyze data using distribution tables and frequency tables of key metrics to inform your decisions about what content to keep, delete, revise, and consolidate.