Senior Director, Direct Response National Audubon Society
Over the last year, O’Brien Garrett and our clients have taken a deep dive into the mounds of text that we both produce and receive from donors. Using targeted AI technology, we have uncovered some clear patterns of language that drive fundraising success in direct mail. In this session, we’ll share with you the findings of our agency-wide analysis as well as the findings from a client-specific case featuring the National Audubon Society. This presentation will offer you actionable insights in the areas of: 1) understanding language patterns and how they work, 2) learning about the primary patterns that contribute to direct mail campaign success, and 3) garnering actionable takeaways for campaigns from a case study featuring the work of the National Audubon Society.
Learning Objectives:
Understand typical language patterns to utilize them in their own campaign copy development
Know the building blocks for evaluating your own direct mail efforts for primary patterns of successful fundraising language
Employ actionable techniques that have been used before, as featured in the work of the National Audubon Society