Director, Integrated Fundraising & Annual Giving Phoenix Children's Foundation
With costs on the rise, it’s even more important to verify that your organization gets the most out of your acquisition investments. Bring yourself and a friend to this session to take a deep dive into recent testing results for the Phoenix Children’s Foundation’s direct mail acquisition program and some of the interesting highlights and unexpected results that arose long after initial testing results settled. You’ll learn from extensive testing of different, more affordable package treatments against costly controls in the mail. We also unveil for you the longer-term implications of package testing and show how initial results may only tell part of the story. We will then take it a step further and show you how rising costs have affected ROI outcomes to date, and project how further price rises might color your decision-making going forward. We will help you build a tool kit to evaluate and get the most out of acquisition efforts to optimize your programs in uncertain times.
Learning Objectives:
Place initial testing results into a broader performance context that factors in subsequent giving
Recognize the real-world effect of inflation on fundraising programs and gain tactical knowledge about how to mitigate it
Synthesize longer-term giving behavior against realized and projected costs, and learn methods to infer how the dynamics of performance and costs influence forward-looking decision-making