We currently sit at an inflection point of technology, where modern data storage and management can be combined with data analysis and automation to achieve higher success in connecting to our donors. We need to harness and activate the data that is important to us now as it will serve as the foundation for the next great innovation that will drive us closer to that elusive one-on-one conversation with our constituents.
Data from nonprofit organizations continue to grow as they adopt new technologies to help fulfill their missions, crowdfund their events, manage their fundraising campaigns, and hopefully delight their constituents. As data proliferates, how do you store it, learn from it, and activate it without being overwhelmed by it?
Join us for this exciting session where you’ll discover practical approaches to modern data management, including storage options, the benefits of combining data lakes and data warehouses, and the toolsets available in modern data lakehouses to analyze and activate your data for better outcomes.
Learning Objectives:
Discover how modern data management and activation platforms can enable and empower your marketing and fundraising aspirations
Differentiate data warehouses and data lakes and define the tools that can sit within a lakehouse to better fuel meaningful analysis, enable data activation, and optimize marketing outcomes
Define a future vision for nonprofit organizations where operational tasks are automated, and where data,
both structured and unstructured, becomes actionable