Surprising Revelations from a Year of Audience Research

Join us to peel back the curtain on the most surprising aspects of a year-long donor research project.

In a world of increasing demands on our attention and time, organizations that deeply understand their supporters are the ones winning the day (and the dollars!). Over the last year, M+R and several nonprofits embarked on an ambitious research project to explore what supporters and prospects know, understand, and feel about important causes and issues of the day, how to best beat back apathy and despair, and inspire people to give and act.

What we found challenged assumptions, dispelled myths, and is already reshaping messaging and creative for many issues. In this session, we’ll unveil that research and share some of the biggest (and most surprising!) takeaways and how they can help you better understand and connect with donors, prospects, and activists.