Wondering how to implement video storytelling into your fundraising or marketing programs, but are overwhelmed by the process and where to start?
Join Homes For Our Troops Deputy Marketing Director, Renee Gugliotta, and their production partner, Reliant Studios, to demystify the process. Homes For Our Troops, an organization that builds specially adapted homes for injured veterans, has made video central to their marketing and fundraising initiatives. In this session, you’ll take an in-depth look at the highly effective video strategy that brought their organization to a national stage. Like many nonprofits, they don’t have the budget to spend money on advertising, so the use of video is imperative in describing their mission to a mass audience.
These experts will share with you the basics of creating a united marketing and fundraising strategy that includes unique and cost-effective ways of using video. They’ll cover elements of effective video storytelling, such as how to find your best stories and how to draw those stories out on camera through an integration of counseling and journalism techniques. You’ll discover timeless and effective elements of storytelling such as the power of utilizing a basic Story Arc and Aristotle’s Rhetorical Triangle. Most importantly, you’ll find out what the most effective ways are to move your audience from insight to action through video.
Learning Objectives:
Create an integrated marketing and fundraising strategy that incorporates video production as a central element
Find your best stories, tell your best stories and storytelling techniques that will keep your viewers engaged from start to finish
Utilize video to move your audience from insight to action