Vice President, Integrated Marketing Susan G. Komen
You know strong donor relationships are built through engagement. But with stricter data privacy policies, it can be a challenge for nonprofits to engage with donors in a personalized way. Enter first-party data. In this session, we’ll examine with you how nonprofits can use first-party data to prioritize engagement over transactions through a series of case studies from Susan G. Komen, the American Bible Society, and the Animal Rescue League of Iowa.
Learning Objectives:
Prioritize first-party data
Explain why first-party data is essential for donor engagement
Use strategies and tactics to implement in your donor engagement efforts