When your organization embraces diversity, equity, and inclusion, not only do you create a more equitable and inclusive climate you also attract more opportunity. You have the ability to attract diverse audiences—constituents and donors, employees and board members—to your organization. You also have meaningful value to offer corporate partners.
Nonprofit revenue expert Gail Bower and Kia Croom, nonprofit fundraiser, DEI champion, and podcaster, will share with you the dynamics and mindset necessary to create equitable and inclusive climates within your development and marketing offices so that your entire staff will experience belonging and thrive. They will reveal the dos and don’ts of marketing practices designed to attract people of color to your events, programs, initiatives, and campaigns in a way that helps them feel valued and part of your community.
With plenty of case studies and examples, they’ll show you how to look at your audiences with fresh eyes to expand your conversations with corporations to bring new sponsors and partners to your organization.
Learning Objectives:
Identify where your organization has room for growth in how it approaches DEI and specific steps you can take
Implement practical marketing approaches that send the right messages to your current and new diverse audiences
Explore ideas on how to leverage these critical DEI initiatives to expand your corporate revenue