We often talk about the interaction of marketing and development from the perspective of the departments. We rarely think about what that looks like from the top chair. To our CEOs, do we resemble bickering siblings, professionals managing a rapidly changing environment with panache, or people who are simply not aligned in purpose?
John Lehr, CEO of the Parkinson’s Foundation, and Kendra Davenport, President and CEO of Easterseals, will tell you what it all looks like from their seats, which could help you understand your own leadership. Katrina VanHuss, CEO of Turnkey and longtime moderator of CEO conversations, will plumb John and Kendra’s minds in this fast-paced, pithy, and utterly real exchange between friends to learn what makes a CEO happy and what makes a CEO sad about the interactions of development and marketing.
Hear the direction these CEOs give their operations teams, their expectations, and the kinds of reporting they want to see and why. You’ll also hear about how technology has changed the
Learning Objectives:
Communicate with their own CEO in ways that benefit their department and their own career growth
Understand the multiple and sometimes unknown pressures the CEO faces when negotiating between
departments
Resolve conflict successfully before the conflict hits the CEO’s radar