Former Deputy Director, Digital Marketing Corus International
While 85% of Americans give during their lifetime, only 4.5% of estates include a charitable gift. And with an estimated $59 trillion expected to transfer to the next generation over the next forty years, gifts in wills present more opportunity than ever before.
Before any charity can tap into this potential, you must know who your likely donors are, what they want, and how to tell when they are ready for this most important of asks.
Where do you start? Who is the audience? How do you communicate with them? How do you use multi-channel communication and marketing strategies to promote awareness, increase consideration and, ultimately, convert estate planning donors?
This fun and interactive session will help answer those questions and provide guidance to reach your planned giving goals.
Learning Objectives:
Integrate digital marketing into your existing communications to identify estate giving prospects (without sounding smarmy!)
Create a supporter stewardship journey to help ascertain future pledges, and demonstrate the value of those pledges now and into the future!
Use marketing automation for the heavy lifting, delivering conversion-ready leads right into your inbox