For Greenpeace USA’s fundraising team, YouTube advertising has been a breakthrough. Like other organizations, Greenpeace has experienced new headwinds over the last twelve months within Facebook, email, and organic, but YouTube ads have been a key to keeping the program growing. After a year of testing and learning, they now view YouTube as one of their three advertising pillars.
However, using YouTube isn’t always self-explanatory. In this session, you’ll discover YouTube fundraising, from creative to campaign setup. Explore best practices and case studies from Greenpeace and other nonprofits. Skip to the front of the line and get your YouTube ads program on the way to success!
Learning Objectives:
Understand YouTube’s advertising offering and why it could be your next fundraising breakthrough
See how Greenpeace USA made YouTube a key fundraising channel in 2022
Implement YouTube ad best practices through various testing outcomes