During this time of economic uncertainty, your organization may be like many others that are renewing their focus on higher-value donors to generate revenue and build relationships that will keep them engaged with their mission. Come discover how one organization elevated its existing mid-level program to increase donor value and drive stronger retention with its most valuable donors, all while helping to feed its major donor pipeline.
Learning Objectives:
Make the case to leadership to fund and support a donor upgrade program
Craft messaging with meaning to motivate higher-value donors
Create a program with a high-touch feel using the efficiencies of mass-marketing deployment