Director, International Development Shriners Children’s
It’s one of the Holy Grails of fundraising: engaging millennials. Are they part of your fundraising? Join us at this session to see how Shriners Children’s achieved tremendous success with a pervasive digital marketing campaign to engage younger donors and generate revenue to support their mission. You’ll discover how you, too, can optimize existing platforms like Facebook and YouTube, while leveraging innovative new channels like Instagram Stories/Reels and TikTok to generate excitement and interest among existing audiences. And what omni-channel social campaign would be complete without utilizing influencer status to expand reach and drive donor acquisition on social platforms.
Learning Objectives:
Develop a pervasive, integrated social media strategy to drive donor acquisition
Know details on innovative social media tactics like IG Reels, YouTube Giving Fundraisers, and TikTok
Foster celebrity relationships to increase brand value and encourage giving