You can become very energized during campaign time, and it’s tempting to tell all your donors right away about your exciting campaign vision. But successful campaigns follow a carefully planned set of phases—and organizations need to pace their communications to donors and stakeholders accordingly.
In this presentation, we’ll bring to life for you best practices by sharing the successful campaign experience of Mid-Ohio Food Collective, which surpassed its Rooted-in-You campaign goal in 2022. You’ll see campaign activities and messages by phase and by audience, supported by research into donor behavior. We’ll share with you a checklist of essential communications materials, and we’ll discuss how you can use and update the case for support throughout the life of a campaign. Presenters will share real-life lessons learned from planning and executing this carefully phased campaign.
Learning Objectives:
Understand your key audiences for each phase of a campaign
Learn how to modify your campaign messages for different audiences
Take home a set of best practices for campaign communications