As video continues to capture people’s attention in ways that other content formats just can’t match, authenticity in communications is becoming more important than ever. That’s why nonprofit organizations like the Alzheimer’s Association invest in short-form, community-driven video content to support their strategy and accelerate their impact.
But what exactly is community-driven video and how can your organization create more of it? Thanks to advancements in technology, collecting, editing, and publishing, high-quality content is simpler than ever before.
Join Christopher Masak, Director of Advocacy at the Alzheimer’s Association, and Michael Hoffman, CEO of Gather Voices, for a closer look at how it’s done. You’ll walk away with best practices and thought-starters that you can easily, quickly, and affordably implement at your own organization.
Learning Objectives:
Summarize the process of planning, executing, and optimizing community-driven video campaigns
Assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives
Design an actionable strategic plan for creating and distributing community-driven video content