When using direct mail to build your donor base for the first time, or rapidly expand your existing base, what should your organization do? Where should budgets be invested for growth, and how do you recoup that investment? How do you ward off attrition and grow these newly acquired donors into committed, generous partners? In our session, we’ll examine with you two examples of organizations that rapidly grew their donor bases over twenty-four months, as well as retained and upgraded their new donors.
Learning Objectives:
Use direct mail acquisition best practices to quickly grow your donor base—even from scratch
Create an effective mailing cadence for both acquisition and appeals
Retain brand new mail-acquired donors through effective renewal appeals