Executive Director Autism Society of Central Virginia
It’s no secret that donors can be complicated people, but what if you could crack the secret to what motivates them to act? While next-generation AI can track supporter engagement to help you determine the best type of campaigns, events, and messaging that resonate strongest with your audience, you still need to know when those donors need to be given a little extra to help you reach your goals. In this presentation, you’ll learn how to find the sweet spot with both AI-driven data and personal outreach to maximize your fundraising efforts. Includes a fifteen-minute Q&A opportunity.
Learning Objectives:
Use data collected and interpreted by AI, learn how to identify and how to act on supporter behavior or triggers for giving
Use d ta collected and interpreted by AI to help create new and engaging appeals, campaigns, and events
Determine when additional stewardship touches are needed