Influencer marketing may be all the rage, but influencers themselves want to talk about more than just the latest products or travel deals. More than half say their primary motivation is making a difference in the world, not money or fame. This presents a massive opportunity to mobilize influencers in support of nonprofit causes and campaigns. But getting started can be difficult. Identifying creators that align with your organization’s values and understanding their content strategies is key.
Hear directly from the influencers about how to make it happen. Two top TikTok and Instagram creators will discuss what it takes to connect your cause with the right creators and mobilize their engaged audiences to take action in support of your cause.
Learning Objectives:
Don't pay for reach you can't measure
Let your mission come from a trusted voice and not a scripted ad
Hear straight from influencers on what it takes for them to support your cause