A nonprofit had a creative challenge. The messaging coming from their different channels felt disconnected. They were on a mission to tighten up their creative, align it across all channels and cut down on the precious time their 4-person team was sinking into creative edits. They enlisted the help from Data Axle to expand the scope of work to include their digital program in an effort to streamline creative, and surround current and potential donors with a cohesive story.
Learning Objectives:
The creative side of an omnichannel campaign – how to ensure your creative tells an impactful story
Leveraging your solutions providers to save you time – maximize the amount of revenue you are bringing in while minimizing the amount of hand-holding
How to hold your vendor accountable – optimize your partnerships to help get the results you need. Hard-results: the nonprofit saw improvements in email