Whether fundraisers like it or not, they are going to have to become savvy marketers as well in order to meet their revenue targets and build long-term relationships with donors. Analysis drawing from over 157 million emails sent to donors as well as utilization of cutting-edge artificial intelligence sentiment analysis, this session will outline the key reasons why the next generation of fundraising will be driven by the practitioners who deeply understand how people digest emails in a post-pandemic world.
Learning Objectives:
Understand how to create effective email campaigns, including best practices for subject lines, email content, and list segmentation
Learn from cutting-edge research into email marketing and fundraising effectiveness
Discover strategies for using technology to create personalized emails