Chief Development Officer Capitol Hill Arts Workshop
Retention is arguably your most important fundraising strategy. Yet, based on current national trends, your donors are seriously at risk of renewing.
Thank you notes and donor outreach can help increase your retention rate, but we all know these steps can be time-consuming, so it's imperative to harness technology in this process to help gain organizational efficiency.
This session will help you better understand donor retention trends. You’ll walk away with tips on how to use technology to improve your donor retention rates. We'll additionally hear first-hand from a local nonprofit, Capitol Hill Arts Workshop, on how they've been able to use technology to improve their donor retention rate.
Learning Objectives:
Understand the data on what makes donors tick (their habits, patterns, likes, and dislikes)
Examine ways technology can strengthen your donor retention strategy
Explore best practices in digital communications, including email gift acknowledgment and other tech tools