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BridgeTECH

Direct Mail Innovations

Thursday, August 3, 2023
11:30am - 12:30pm EST
Location: Chesapeake JK
Digital technology has led to some of the most significant improvements in direct mail’s history and can significantly improve the effectiveness of your communications. Three leaders from the direct mail industry will guide you through some of the latest developments in understanding and reaching your target audience. Explore tools and techniques such as combining data from multiple sources, using data analytics to improve targeting, pinpointing the timing and content of your message with digital platforms and presses, and grasping greater information about the source of visitors to your website.

Learning Objectives:

  • Deepen your understanding of potential audiences by adding online to offline data
  • Improve your targeting; send hyper-personalized messages to just the right people at just the right time
  • Explore greater information about how visitors find your website