Vice President, Digital & Direct Response UNICEF USA
Technology has become a cornerstone of every nonprofit’s digital fundraising strategy—helping to optimize the giving experience, better engage donors, and generate higher online revenue—but it doesn’t come without its challenges. Join us in this interactive session as UNICEF USA uncovers why its leaders decided to adopt new technology, what factors went into the team’s technology decision-making process, and how these decisions have made a significant impact on the way it delivers its mission and connects with its donors.
Learning Objectives:
Know which capabilities of new technology to leverage for significant increases in online donations
Understand the impact of implementing new technology across different channels (e.g., web, social, email)
Experience the benefit of rallying internal stakeholders toward a common goal