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Robyn Rineer (she/her/hers)

Deputy VP, Direct Marketing
International Fund for Animal Welfare

As Deputy VP, Direct Marketing, Robyn Rineer leverages IFAW’s resources across all fund raising channels to diversify and grow direct marketing revenue. Building a strong and committed Sustainer Programme, guiding the development of a very successful Mid-Level programme, and consistently expanding and reducing cost of new donor acquisition have been recent priorities. Focusing on integration of channels and donor journeys, as well as exploring new channels and markets, Robyn guides the team in growing additional income for the organization’s mission.
Prior to IFAW, Robyn had international marketing experience at Harvard Business Review and Lotus Publishing. Robyn holds an MSW from Boston University. She also sailed upon the S.S. Universe on a trip around the world where her love of both elephants and whales was born.

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