President
K2D Strategies
For more than 25 years, Karin Kirchoff, President and Founder of K2D Strategies, has dedicated her career to making the world a better place. Before launching K2D Strategies in late 2016, Karin spent half of her career working directly for well-known, national nonprofit organizations – like National PTA, Defenders of Wildlife and the Human Rights Campaign – as well as at two different agencies and a leading tele-fundraising firm.
Building strong relationships between members, donors and the causes those individuals support has been an integral part of Karin’s approach to nonprofit program management and growth. While on staff with the Human Rights Campaign, she led record growth of the leadership giving program. As the VP of Membership for Defenders of Wildlife, Karin managed the explosive growth of the monthly giving program (70% growth in 4 years), created seamless integration between online and offline marketing efforts, launched the mobile giving program, and converted the expensive member services function from a cost center into a profit center. Later, as the Deputy Executive Director for National PTA, Karin led the migration to a new data management system in record time, influenced the year over year membership growth improvement by 35% and led the creation of a new education and leadership development team.
Karin has been active in the nonprofit community for most of the last 25 years. She has served on the boards of the DMFA and the DMA NonProfit Federation (now the ANA) and is a current board member of the DMAW.
Karin lives near Washington, DC with her family. When she isn’t changing the world (and sometimes when she is,) she drinks too much coffee, goes running with her dogs, and travels to lands near and far.
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Friday, August 4, 2023
11:20am - 12:20pm EST
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