Brooke Betts

Vice President, Climate Campaigns
Rare

Brooke leads social influencer and consumer targeted campaigns for Rare’s Climate Culture program. Climate Culture accelerates adoption of climate-positive behaviors by increasing social expectations, increasing efficacy and reducing friction to adoption. Brooke brings a systems-thinking mindset and decades of marketing and advertising experience to Rare’s mission to benefit people and the environment.

Brooke spent over a decade working to advance recycling as an agency account director, an outsourced marketing executive and as a tech start-up co-founder. Among her marketing achievements, Brooke repositioned Waste Management from trash hauler to environmental solutions leader with the Addy and Mashable winning Think Green campaign which drove 48% lift in corporate reputation, 50% drop in employee turnover as well as increasing uptake of recycling

Disclosure information not submitted.

Presentation(s):

• Working with Influencers: How to Work with Social Media Influencers to Create Strong Activism and Top-of-the-Funnel Campaigns

  Friday, August 4, 2023
  8:00am - 9:00am EST