Video games are no longer just a hobby. Gaming is a multi-billion dollar industry filled with vibrant communities looking for the right causes to help make a difference. However, many nonprofit organizations are still only scratching the surface of this community’s fundraising potential. This session will begin by providing helpful insights on how to engage this audience with examples of successful video game-centered fundraising events and peer-to-peer campaigns, and will conclude with an interactive brainstorming session providing ideas for potential corporate partnerships to enhance your brand, generate revenue, and give gamers another reason to fundraise for you.
Whether you want to level up your program or just want to understand what all the hype is about, this session will show you why video game communities put the “fun” in fundraising.
Learning Objectives:
Get buy-in from executives by understanding how investing in video game communities can increase lifetime donor value and advance your mission
Engage two distinct video game communities: content creators—a proven pool of peer-to-peer fundraisers, and e-sports organizations—an emerging market for fundraising and brand partnerships
Build corporate partnerships that maximize fundraising opportunities while staying on-brand