Senior Manager, Donor Acquisitions
Feeding America National Organization
Alyson has been with Feeding America for seven years, and currently serves as the Senior Manager for Donor Acquisition and Lapsed Donor Reactivation. In her role she focuses on driving strategic growth and change in the direct mail program through data driven decision making. Prior to Feeding America, Alyson worked in both the consumer magazine publishing market as well as the K-12 education sector, managing successful direct marketing programs across mail, alternative media, email, digital co-targeting, and online engagement. Alyson loves the complexity, challenges and collaboration involved in scaling direct marketing programs - and thrives on being able to use both the creative side and analytic side of the brain in this important and impactful work!
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Direct Mail is Not Dying, it’s Evolving. What to Do about it Right Now
Thursday, August 3, 2023
11:30am - 12:30pm EST
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