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Daniella Sretenovic

Senior Director, Direct Marketing
Alzheimer Society of Canada

Daniella Sretenovic is a Senior Director, Direct Marketing with the Alzheimer Society of Canada. In this role Daniella leads the team of Donor Services, Direct Response, Telemarketing and Monthly operation.
Daniella has been in philanthropy health sector for more that 25 years, and got her fundraising career started at ALS Canada where she helped grow their direct response program, including monthly and telemarketing donation. Her next role at March of Dimes Canada was essential in growing mid level, legacy, and monthly program as well, with developing wholesome strategy for all annual giving program.
She joined the Alzheimer Society of Canada in 2017 and helped increase direct response program revenue to $10M dollars from $5M in less than 6 years. Daniella came to Canada in 1994 from Serbia, with her husband, with the background in the Law studies and discovered the non profit sector as her future career. She lives in Toronto east end with her husband of 30 years and the daughter who she calls princess of Serbia.

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