So what the heck is a capital campaign? If your board suddenly begins throwing around that term, would you know where to start? What comes first? Campaign volunteer leader Jeanne Segal and seasoned fundraisers Eva Dillon and Martha H. Schumacher, CFRE, ACFRE, MInstF, will deconstruct the capital campaign for you and take the mystery out of what can be an overwhelming concept. Together, you’ll slay the common myths and legends of capital campaigns and bring them down to Earth. There are plenty of options for approaching what can feel like a mountainous, amorphous project, and Jeanne, Eva, and Martha will suss it all out for you. PS: Not new to campaigns? Not to worry—they’ll have fresh tips for veteran campaigners too!
Learning Objectives:
Get started if you’re asked to run a capital campaign, including the all-important question: Do we hire a campaign consultant, go hybrid, or do it on our own?
Navigate the campaign landscape, especially maximizing buy-in from key stakeholders
Know what options you have for launching and conducting a campaign, no matter the size or focus of your organization