Previously with Muscular Dystrophy Association and Habitat for Humanity
In times of financial uncertainty, donor-advised funds (DAFs) can act as ready reserves for nonprofit support. In fact, many donor-advised fund donors report being able to give more to charity than they would without their DAF, because they don’t need to think about where the money will come from. New research shows that DAF donors are concerned about nonprofits making it through difficult economic conditions, and they plan to give more to support them. But what exactly is a DAF, and how do you reach these donors? Join this session to hear about recent research into why donors open DAFs and how they use their accounts.
You’ll come away with actionable tips on how to connect with and steward DAF donors.
Learning Objectives:
Know what a DAF is, how they work, and why donors choose to open them
Reach and steward DAF donors
Understand research findings on how donors are thinking about their giving in difficult economic times