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Creative

Riding the Clutch: Shifting to Performance Creative

Thursday, August 3, 2023
8:45am - 9:45am EST
Location: Maryland 5-6
How nonprofits deliver their mission and cause for support is changing. It is no longer enough to simply serve up marketing touchpoints with a generic call to action. Your donors are having far more bespoke experiences delivered to them in their consumer interactions with brands. They are in the driver’s seat today, and nonprofits need to shift their stories in order to be memorable, measurable, relatable, drive action, and win a share of hearts and wallets. But that shift doesn’t come without risk.

Join us for this all-important session to find out how pivoting to a Performance Creative mindset, delivered with balance and the insights that meaningful data can provide, can help drive better fundraising results for you by making your donors feel heard and seen, and leaving them with the understanding that they are the catalyst that drives action that leads to impactful outcomes.

Learning Objectives:

  • Use Performance Creative more effectively to speak to their constituents in this new “Age of the Consumer,” where personalization, relevance, and near-time data integration are expected
  • Transform your marketing touchpoints into “moments in time” and answer critical questions: Who is this donor? How do we know her? What is our value to her? Can we justify our share of her heart and wallet? What will these answers mean beyond this campaign?
  • Understand how advanced analytics can inform far more than simply targeting, and what performance changes they can drive with the harmonic convergence of creative and analytics