Have you ever struggled with revenue attribution? You’re not alone. In the current integrated or omnichannel fundraising environment, nonprofit organizations are struggling to know the best or optimal channel and media mix that will ensure their immediate and long-term success. This is making it harder to know how and where to test new opportunities and ultimately know how to shift expenses to drive the best result. It’s the Fundraiser’s Achilles Heel!
Join us today as we explore how your organization can overcome “last touch” and “first touch” attribution limitations by implementing an improved “multi-touch attribution” tech stack of reporting tools. You’ll discover how match-back attribution processing can provide feedback that even the best tech stack will miss. And, attendees will learn how organizations of all sizes and budgets can implement processes to improve their decision-making.
Learning Objectives:
Understand the limitations of “first touch” and “last touch” attribution and the challenges of moving toward multi-touch revenue attribution
Improve your tech stack to allow for more effective multi-touch attribution
Use match-back attribution to identify revenue that your tech stack will miss and provide a view of offline revenues that should be attributed to digital media and vice-versa