Senior Specialist, Public Relations The Seeing Eye
How do you expand from email marketing into paid media, lead gen acquisition, and a branded sustainer program—and see double-digit growth—all the while on a shoestring budget?
Many smaller nonprofits are looking for cost-effective ways to optimize their fundraising efforts. But often these nonprofits are afraid that growth is impossible without a huge investment.
Come to this session, where you’ll learn ten building blocks to transform a digital program from an email-only program to a robust email program with ongoing paid media campaigns. Find out how a dog named “Sarge” became a brand ambassador for thousands of new leads and how naming a monthly giving program can help to boost participation.
Learning Objectives:
Develop mission-based information products and other offers to attract high-quality leads
Leverage low-cost tactics to move someone from a casual interest to a diehard supporter of a mission
Build a successful sustainer program using your existing donor base and a clever name