Working with Influencers: How to Work with Social Media Influencers to Create Strong Activism and Top-of-the-Funnel Campaigns

Research has shown that micro-influencers, or those with smaller followings online, are far more trusted by their followers than major influencers like Jennifer Anniston. These influencers have the ability to help your advocacy and top-of-the-funnel campaigns break through the noise and clutter online because of that trust.

In this discussion, we’ll share with you how two different organizations—one focused on advocacy (American Heart Association), and one focused on persuasion and top-of-the-funnel marketing—built first-time micro-influencer campaigns to meet their goals. We’ll walk you through what it takes to get started, find the right partners, achieve maximum impact, develop authentic content that fits your brand, and provide KPIs for success. Plus, you’ll see some pretty great TikTok videos along the way!