Postal logistics services deliver mailings deep into the USPS mail stream, eliminating several steps, which reduces postage costs and makes delivery more consistent and predictable. This session explains how it all works and which services make the most sense for different types of mailings. A postal logistics strategy is especially important given frequent USPS postage rate increases, twice per year now, and ongoing USPS service issues, making this training especially timely. Postage is typically the most expensive line item in a direct mail budget, thus postal logistics knowhow is essential for both agency and nonprofit direct marketing teams. We’re eager to share our expertise and insights in this no-sales-material training session, so you can start saving on postage right away. This session was recognized as a Best of Bridge 2022 presentation, with a follow-up article featured in DMAW Marketing AdVents Best of Bridge issue.
Learning Objectives:
Understand the different types of mail and how they compare in speed and cost
See how postal logistics moves your mail closer to its destination and helps keep delivery times consistent and on schedule
Choose the right postal logistics strategy for your next mailing by understanding the difference between commingling—so popular with nonprofit mailers, and drop shipping—ideal for larger mailings and mailings concentrated in regions