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Mary Anderson

Director, Media Buying
Further

Mary serves as a Director, Media Buying, due to her experience and skill sets, is typically assigned to larger, more complex accounts.

Mary kicked off her career managing the in-house paid search account and affiliate marketing program for Publisher’s Clearing House. After transitioning to the agency world, she spent time working on the paid search team at a direct response agency in New York City before moving to Baltimore to help grow the digital media team at a full-service agency. In the years following Publishers Clearing House, Mary further honed her skills in search and added social media and programmatic advertising to her digital expertise.

At Further, Mary oversees a team of Media Managers and leads the strategy of one of Further’s largest and most complex clients, along with managing the growth of several smaller clients. She has expertise in creating strategic campaigns focused on fundraising, lead generation, P2P marketing, Latinx Outreach programs and Planned Giving.

Over the course of her career, Mary has worked with brands ranging from large global corporations like Kimberly-Clark and Under Armour to diverse non-profits like Defenders of Wildlife, Catholic Relief Services, and Marine Toys for Tots. Her experience across a wide breadth of verticals and with clients that typically have media budgets of $4 million+ inspires her to develop customized media plans and strategic blueprints for clients while continuing to find new, compelling testing opportunities.
Mary is a graduate of the State University of New York College at Oneonta with a degree in Communication Studies and she currently lives on Long Island, NY. In her free time, you can find her doing one of her favorite outdoor activities like skiing, hiking, sailing or just lounging on the nearest beach. She’s mildly addicted to her Peloton and loves to spend as much time with her nephew, Mack, as possible.

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