Amanda Clayton (she/her/hers)

Director, Product Management
ROI Solutions

Amanda Clayton is a member of the Product Innovations team at ROI Solutions where she is leading the launch and on-going evolution of a solution that serves our clients’ multi-channel direct marketing planning, execution, and reporting needs. She joins ROI following a 20-year career in direct response, working with many organizations whose missions make our world a better place. Most recently, she was the Vice President of Integrated Fundraising at Make-A-Wish America where she pioneered digital innovation in fundraising and led the teams responsible for mass marketing and peer-to-peer events. She resides in Savannah, Georgia with her family and enjoys hiking, swimming, and playing tennis.

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Presentation(s):

• Demystifying Data Warehouses, Data Lakes, and Data Lakehouses: What You Need to Know and How They Can Help You Become Better Data-Driven Marketers

  Thursday, August 3, 2023
  8:45am - 9:45am EST