Direct Monthly Donor Cultivation and Retention Membership
ASPCA® The American Society for the Prevention of Cruelty to Animals®
As the ASPCA’s Director of Monthly Donor Cultivation and Retention, Jennifer oversees the strategic direction of the ASPCA’s sustainer programs. She has contributed to the success of the ASPCA’s life-saving work through multiple roles since late 2006, building on a life-long passion for animal welfare to engage donors and reach targeted fundraising goals. In her current role, Jennifer sets and implements the retention, upgrade and recapture strategy for recurring donors through multi-channel marketing (telemarketing, website, email, SMS and mail). She manages all of the ASPCA’s outbound telemarketing campaigns with a focus on optimizing strategies to ensure the success of this channel as a valuable source of long-term monthly donors. Additionally, she is responsible for monitoring and reporting on the overall health of the monthly donor file of over half a million Guardian members and the retention of annual sustainers as well as developing cultivation tactics that drive growth. In her tenure at the ASPCA, Jennifer has seen the sustainer program increase tenfold and she sees every day as an opportunity to expand upon that progress.
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Best Practices in TM and What’s Next!
Friday, August 4, 2023
8:00am - 9:00am EST
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